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The Challenge
Your Business Is Ready to Scale – But Your Marketing Is Holding You Back.
You’ve built something valuable. The market is there. But without the right leadership, your marketing bleeds budget, loses momentum, and misses opportunities.
No strategic direction
Scattered tactics. No cohesive plan. Wasted spend and inconsistent results.
Assets, Not Outcomes
Agencies deliver work — but not measurable growth.
Team Lacking Leadership
Talented people, but no senior marketing leader to guide them.
Full-Time CMO Risk
You’re not ready — or willing — to commit to a costly permanent hire.
"You don’t need more tools — you need leadership that turns strategy into results."
→ Next: See how a Fractional CMO changes the game.
Brand Partners
Trusted By Industry Leader.
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Brand Partners
What Our Client Say.
" We are especially excited about the proactivity of the service and we feel like Komu works as an extension of our team"
- Stefan Wiklund, Director, Investments
" We are especially excited about the proactivity of the service and we feel like Komu works as an extension of our team"
- Stefan Wiklund, Director, Investments
" We are especially excited about the proactivity of the service and we feel like Komu works as an extension of our team"
- Stefan Wiklund, Director, Investments
" We are especially excited about the proactivity of the service and we feel like Komu works as an extension of our team"
- Stefan Wiklund, Director, Investments
" We are especially excited about the proactivity of the service and we feel like Komu works as an extension of our team"
- Stefan Wiklund, Director, Investments
" We are especially excited about the proactivity of the service and we feel like Komu works as an extension of our team"
- Stefan Wiklund, Director, Investments
" We are especially excited about the proactivity of the service and we feel like Komu works as an extension of our team"
- Stefan Wiklund, Director, Investments
Meet ImpactCMO
Clarity. Focus. Execution. Growth Delivered.
ImpactCMO plugs senior marketing leadership into your business - fractional, flexible, and focused on growth.
With over 18 years leading marketing across the UAE, Europe, and global markets, I step into your business as your senior marketing leader — driving measurable growth without the cost or commitment of a full-time CMO.
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Strategic Precision
Position your brand to dominate your market with a clear growth roadmap and go-to-market strategy that works.
Executional Support
Campaigns run to plan, teams working in sync, and marketing fully aligned with business goals.
Embedded Approach
Seamless integration with your team — guiding strategy, mentoring talent, and keeping execution on track.
→ Next: See how our process delivers results from day one.
Why Fractional CMO
Senior-Level Marketing — For a Fraction of the Cost
Access C-level clarity and execution — only when you need it.
Fractional CMO
Agency
Full-Time CMO
Strategic Vision
Tailored growth strategy aligned with your goals
Generic, templated campaign plans, often disconnected from your business reality
High-level strategy but expensive and often slower to adapt
Embedded in Your Business
Works inside your team for seamless execution
Remote and detached minimal integration with your culture
Fully integrated but comes with a high ongoing cost
Executional Support
Campaigns delivered on time, on budget, and on point
Limited to deliverables; execution gaps common
Full execution capacity but dependent on long onboarding
Flexible Cost Structure
Pay only for the expertise you need
Often locked into high retainers regardless of results
Fixed salary + benefits, no flexibility
Speed to Impact
Onboard in days, deliver results fast
Slower ramp-up, especially for complex projects
Long recruitment process delays momentum
ImpactCMO
Why settle for partial solutions?
Get senior marketing leadership that’s strategic, embedded, and built for growth — without locking into a full-time hire.
How It Works
From Strategy to Results: A Simple 4-Step Growth Process.
We cut out the noise and move fast — giving you senior-level marketing leadership that delivers results from day one.
1. Discovery Call
We explore your goals, challenges, and opportunities - and spot quick wins to accelerate growth.
2. Strategic Audit & Plan
We assess your current marketing, uncover gaps, and design a clear, actionable roadmap.
3. Execution Leadership
We lead execution, mentor your teams, and align every campaign with your growth targets.
4. Review & Refine
We track performance, refine strategies, and keep your growth climbing — month after month.
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About the Founder
Proven Marketing Leadership. Global Experience. Local Impact.
With 18+ years leading marketing across Europe, the Middle East, and Africa, Kevin Cavaco has helped some of the world’s most respected brands accelerate growth, transform their positioning, and achieve measurable results.
"Marketing isn't just about campaigns - it's about
building systems that create sustainable growth."
Kevin Cavaco
Founder & Fractional CMO
What This Means for You
Global Expertise, Local Impact –
Strategies tailored to your market realities, ensuring growth where it matters most.
Cross-Industry Expertise –
Proven track record driving revenue in real estate, hospitality, tech, professional services, and consulting.
Team Growth & Leadership –
Builds and mentors marketing teams that consistently exceed performance targets.
Trusted by Executives –
Relied on by business leaders to navigate complexity, lead transformation, and deliver measurable impact.
Who It's For
For Leaders Who Want Growth — Without the Wait
If this sounds like you, we’re a great fit
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Scaling Leader
A CEO, founder, or commercial head ready to accelerate without unnecessary overhead.
Flexible by Design
You need senior-level leadership without the cost or permanence of a full-time CMO.
Clarity Over Chaos
Your team has talent, but you need direction and focus to hit ambitious targets.
ROI Obsessed
You demand marketing that translates into measurable growth, not vanity metrics.
Impact, Not Inputs
You’re done paying for “busy work.” You want strategy and execution that moves the needle.
Testimonials
Real leadership. Real clarity. Real Impact.
what clientS say about impactCMO
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"ImpactCMO boosted our conversion rate, strengthened organic growth, and elevated our hospitality brand to a leading position in the region."
Georges El Hachem
Commercial Director, Select Group
"Kevin demonstrates strong strategic insight while remaining deeply engaged in the day-to-day work. His contributions create meaningful and lasting impact for the business."
Adnan Raja
Chief Financial Officer, AESG
I had the pleasure of working with Kevin for over 10 years, delivering many projects from launch to completion. Knows the industry inside out, and he has the rare talent of being creative and disciplined all at the same time."
Trevor Hardwick
CEO & Board Member, Innovo Group
Generate Impact Now
Let’s Accelerate Your Growth – From Day One
The right marketing leadership changes everything. Whether you’re scaling fast, stuck in a plateau, or starting fresh, I step in to bring clarity, focus, and measurable growth.
Here’s what you’ll get when we work together:
A growth strategy that’s tailored to your goals.
Leadership embedded in your team, delivering results immediately.
Flexible expertise at a fraction of the cost of a full-time hire.
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Fractional CMO leadership that delivers measurable growth, without the full-time cost.
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