Part-time commitment. Full-time impact.

Senior marketing leadership, without the full-time hire

Embedded senior marketing leadership for founders and CEOs who need clarity, structure, and growth.
Book A Strategy Call
Book A Strategy Call
Book A Strategy Call
See How It Works
See How It Works
See How It Works
The Challenge

Your Business Is Ready to Scale, But Your Marketing Is Holding You Back.

You’ve built something valuable. The market is there. But without the right leadership, your marketing bleeds budget, loses momentum, and misses opportunities.
No strategic direction
Scattered tactics. No cohesive plan. Wasted spend and inconsistent results.
Assets, Not Outcomes
Agencies deliver work, but not measurable growth.
Team Lacking Leadership
Talented people, but no senior marketing leader to guide them.
‍Full-Time CMO Risk
You’re not ready, or willing, to commit to a costly permanent hire.
"You don’t need more tools — you need leadership that turns strategy into results."
→ Next: See how a Fractional Marketing changes the game.
Brand Partners

Trusted By Industry Leader.

Brand Partners

What Our Client Say.

" We are especially excited about the proactivity of the service and we feel like Komu works as an extension of our team"

- Stefan Wiklund, Director, Investments

" We are especially excited about the proactivity of the service and we feel like Komu works as an extension of our team"

- Stefan Wiklund, Director, Investments

" We are especially excited about the proactivity of the service and we feel like Komu works as an extension of our team"

- Stefan Wiklund, Director, Investments

" We are especially excited about the proactivity of the service and we feel like Komu works as an extension of our team"

- Stefan Wiklund, Director, Investments

" We are especially excited about the proactivity of the service and we feel like Komu works as an extension of our team"

- Stefan Wiklund, Director, Investments

" We are especially excited about the proactivity of the service and we feel like Komu works as an extension of our team"

- Stefan Wiklund, Director, Investments

" We are especially excited about the proactivity of the service and we feel like Komu works as an extension of our team"

- Stefan Wiklund, Director, Investments
Meet ImpactCMO

Clarity. Focus. Execution. Growth Delivered.

ImpactCMO plugs senior marketing leadership into your business - fractional, flexible, and focused on growth.
With over 18 years of experience leading marketing across the UAE, Europe, and global markets, I step into your business as your senior marketing leader,  driving measurable growth without the cost or commitment of a full-time hire.

Strategic Precision

Position your brand to dominate your market with a clear growth roadmap and go-to-market strategy that works.

Executional Support

Campaigns run to plan, teams working in sync, and marketing fully aligned with business goals.

Embedded Approach

Seamless integration with your team, guiding strategy, mentoring talent, and keeping execution on track.
→ Next: See how our process delivers results from day one.
Why Fractional CMO

Senior-Level Marketing, For a Fraction of the Cost

Access C-level clarity and execution, only when you need it.

Fractional CMO

Agency

Full-Time CMO

Strategic Vision

Tailored growth strategy aligned with your goals

Generic, templated campaign plans, often disconnected from your business reality

High-level strategy but expensive and often slower to adapt

Embedded in Your Business

Works inside your team for seamless execution

Remote and detached minimal integration with your culture

Fully integrated but comes with a high ongoing cost

Executional Support

Campaigns delivered on time, on budget, and on point

Limited to deliverables; execution gaps common

Full execution capacity but dependent on long onboarding

Flexible Cost Structure

Pay only for the expertise you need

Often locked into high retainers regardless of results

Fixed salary + benefits, no flexibility

Speed to Impact

Onboard in days, deliver results fast

Slower ramp-up, especially for complex projects

Long recruitment process delays momentum

ImpactCMO

Scroll to see full table →

Why settle for partial solutions?

Get senior marketing leadership that’s strategic, embedded, and built for growth without locking into a full-time hire.

How It Works

From Strategy to Results: A Simple 4-Step Growth Process.

We cut through the noise and move fast, delivering senior-level marketing leadership that drives results from day one.

1. Discovery Call

We explore your goals, challenges, and opportunities and spot quick wins to accelerate growth.

2. Strategic Audit & Plan

We assess your current marketing, uncover gaps, and design a clear, actionable roadmap.

3. Execution Leadership

We lead execution, mentor your teams, and align every campaign with your growth targets.

4. Review & Refine

We track performance, refine strategies, and keep your growth climbing, month after month.

Book Your Growth Call
Book Your Growth Call
Book Your Growth Call
About the Founder

Proven Marketing Leadership. Global Experience. Local Impact.

With 18+ years leading marketing across Europe, the Middle East, and Africa, Kevin Cavaco has helped some of the world’s most respected brands accelerate growth, transform their positioning, and achieve measurable results.

"Marketing isn't just about campaigns - it's about
building systems that create sustainable growth."

Kevin Cavaco

Founder & Fractional CMO

What This Means for You

Global Expertise, Local Impact –
Strategies tailored to your market realities, ensuring growth where it matters most.

Cross-Industry Expertise –
Proven track record driving revenue in real estate, hospitality, tech, professional services, and consulting.

Team Growth & Leadership –
Builds and mentors marketing teams that consistently exceed performance targets.

Trusted by Executives –
Relied on by business leaders to navigate complexity, lead transformation, and deliver measurable impact.

Who It's For

For Leaders Who Want Growth, Without the Wait

If this sounds like you, we’re a great fit
Scaling Leader
A CEO, founder, or commercial head ready to accelerate without unnecessary overhead.
Flexible by Design
You need senior-level leadership without the cost or permanence of a full-time CMO.
Clarity Over Chaos
Your team has talent, but you need direction and focus to hit ambitious targets.
ROI Obsessed
You demand marketing that translates into measurable growth, not vanity metrics.
Impact, Not Inputs
You’re done paying for “busy work.” You want strategy and execution that moves the needle.
Book a Discovery Call
Book a Discovery Call
Book a Discovery Call
Testimonials

Real leadership. Real clarity. Real Impact.

what clientS say about impactCMO
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"Embr has become my daily companion. It's like having a spiritual friend who's always there to listen and guide me."
David K.
Youth Pastor
"ImpactCMO boosted our conversion rate, strengthened organic growth, and elevated our hospitality brand to a leading position in the region."
Georges El Hachem
Commercial Director, Select Group
"Kevin demonstrates strong strategic insight while remaining deeply engaged in the day-to-day work. His contributions create meaningful and lasting impact for the business."
Adnan Raja
Chief Financial Officer, AESG
"I had the pleasure of working with Kevin for over 10 years, delivering many projects from launch to completion. Knows the industry inside out, and he has the rare talent of being creative and disciplined all at the same time."
Trevor Hardwick
CEO & Board Member, Innovo Group
"Kevin is a true professional and brings a level of problem-solving that’s rare to find. He is great to work with because of his depth of marketing knowledge and ability to create innovative solutions. I would highly recommend."
Nick McCashin
Founder, McCashin Media
"Kevin is a standout marketing leader who seamlessly translated our design vision into exceptional marketing collateral that set new standards. His deep market knowledge and competitive insight consistently strengthened our positioning."
Mennah Darwish
Senior Design Manager, H&H Development
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Generate Impact Now

Let’s Accelerate Your Growth – From Day One

The right marketing leadership changes everything. Whether you’re scaling fast, stuck in a plateau, or starting fresh, I step in to bring clarity, focus, and measurable growth.
Here’s what you’ll get when we work together:
A growth strategy that’s tailored to your goals.
Leadership embedded in your team, delivering results immediately.
Flexible expertise at a fraction of the cost of a full-time hire.

Let’s take the first step.

Book A Strategy Call
Book A Strategy Call
Book A Strategy Call
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FAQ's

Frequently Asked Questions

1. What is a fractional CMO/Marketing Director?

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A fractional CMO/Marketing Director is a senior marketing leader who works with a business on a part-time or flexible basis, providing strategic direction, leadership, and execution overview without the cost or commitment of a full-time hire.

At ImpactCMO, the fractional CMO/Marketing Director role goes beyond advice. It includes hands-on leadership, aligning marketing with business goals, guiding teams, and driving measurable growth across both B2B and B2C environments.

This model is designed for companies that need experienced marketing leadership but don’t yet require, or justify, a full-time CMO/Marketing Director.

2. Who is ImpactCMO best suited for?

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ImpactCMO works with start-ups and small-to-medium-sized businesses, typically with up to 100 employees, depending on the industry and growth stage.

Start-ups and scale-ups
Real estate developers and consultancies
Architecture and design firms
Consulting, fintech, and business services companies

Engagements are usually with founders, CEOs, Managing Directors, or senior leadership teams who want strategic clarity, faster execution, and better commercial outcomes from marketing.

3. Who is ImpactCMO not a fit for?

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ImpactCMO is not designed for every business type or stage.

It is not a fit for:

Brick-and-mortar retail businesses
Restaurants or hospitality operators seeking day-to-day marketing execution only
Early-stage start-ups with limited funding and no clear path to growth

The focus is on businesses that are ready to invest in structured marketing leadership and expect accountability, performance, and commercial impact.

4. How is a fractional CMO different from a marketing agency?

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A marketing agency executes assets/campaigns. A fractional CMO leads marketing as a business function.

ImpactCMO works inside the business, shaping strategy, setting priorities, guiding teams, and ensuring marketing decisions support revenue, growth, and long-term positioning. Execution is guided, challenged, and aligned, not outsourced blindly.

For businesses with existing agencies or internal teams, a fractional CMO/Marketing Director ensures everything works together effectively and delivers tangible business outcomes.

5. What makes ImpactCMO different from other fractional CMOs/Marketing Directors?

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ImpactCMO combines cross-industry marketing expertise with strong commercial and operational understanding.

The approach blends:

Strategic thinking with hands-on execution
B2B and B2C experience across multiple sectors
High business acumen, not just marketing theory
Agility and adaptability based on the company stage and market conditions

This allows ImpactCMO to operate as a true extension of the leadership team, not an external advisor.

6. What engagement models does ImpactCMO offer?

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ImpactCMO offers three flexible engagement models depending on business needs:

1. Foundation - Directional Sprint

A fixed-scope strategic sprint to define positioning, priorities, and a clear marketing direction.Includes: Market & positioning review, Customer & channel prioritisation, Marketing structure & operating model, 90-day strategic roadmap.

2. Fractional CMO - Strategic Leadership

Ongoing senior-level marketing leadership focused on strategy, prioritisation, and decision-making, without a full-time hire. Includes: Marketing strategy & direction, Priority setting & sequencing, Leadership of teams and agencies, Executive alignment & decision support.

3. Fractional Marketing Director - Execution Leadership

Embedded hands-on leadership to organise, manage, and improve marketing execution. Includes: Day-to-day marketing operations, Execution oversight & delivery cadence, Team and agency management, Campaign coordination & performance.

7. Is a fractional CMO more cost-effective than hiring full-time?

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For most growing businesses, yes.

A fractional CMO/Marketing Director provides senior-level experience without the cost, risk, and long-term commitment of a full-time executive hire. Companies gain immediate access to leadership, strategic clarity, and execution support, while maintaining flexibility as the business evolves.

This model is particularly effective for businesses that need impact quickly but want to scale responsibly.

8. Does ImpactCMO only focus on strategy, or also on execution?

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For most growing businesses, ImpactCMO delivers both, yes.

Strategy defines direction, but execution delivers results. ImpactCMO ensures marketing plans are practical, implemented correctly, and aligned with business objectives.

This includes guiding internal teams, working with external partners, and staying closely involved to ensure momentum and accountability.

ImpactCMO - Dubai Fractional CMO/Marketing Director - Official Website
Fractional CMO leadership that delivers measurable growth, without the full-time cost.
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